Land of necessity offers a tantalizing variety of perspectives on consumerism and the circulation of merchandise in the us mexico borderlands focusing on transnational consumer culture as land of necessity so ably does is an approach that will no doubt provide further insightful riches to be distributed contemplated and shared. Indeed it has been argued that where necessity reigns consumer culture is anemic this volume demonstrates otherwise in doing so it sheds new light on the history of the us mexico borderlands while also opening up similar terrain for scholarly inquiry into consumer culture. Published in cooperation with the william p clements center for southwest studies southern methodist universityin land of necessity historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1969 mile boundary line dividing mexico and the united states. In land of necessity historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1969 mile boundary line dividing mexico and the united states this richly illustrated volume with more than 100 images including maps photographs and advertisements explores . Land of necessity is a collection of scholarly essays that explore scarcity abundance and consumer culture along the border between mexico and the united states from the time of european settlement in the 1500s to the present the common thread among the essays that make up the book is its focus on how trade and consumption both legal and illegal has shaped the history of a region that
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